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In The Spotlight

Staging Information

Home staging is not a fad, it’s a trend. If you want to be ahead, adopt early.

Posted  June 30, 2012  by  Melissa Marro

The key differences between a fad and a trend is staying power. Fads develop quickly and evaporate. Trends develop over time and have staying power. Here in 2012, it’s clear that home staging is now a trend, not a fad. Consumers who want to sell their home, and real estate pros who want to build […]

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Staging Information

Taking Home Staging to the Next Level: Lifestyle Merchandising

Posted  April 4, 2011  by  Donna Dazzo

Did you know that home staging is all about “lifestyle merchandising“? Yes, when you are selling your home, you are actually merchandising a lifestyle to potential buyers. Recently I graduated from an advanced staging course given by Matthew Finlason, host of HGTV’s “The Stagers”. It was an intense, two-day course attended by only a handful […]

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Staged Bedroom
DIY (Do It Yourself)

DIY (Do it Yourself) Home Staging Gets Sale

Posted  March 1, 2011  by  Donna Dazzo

You don’t have to spend a lot of money on hiring a home stager.  If you are willing to do the work a home stager recommends yourself, then a few hundred dollars investment in a home staging consultation can result in thousands of dollars of return in selling your home and/or thousands of dollars in […]

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area rug in master bedroom

Area Rugs: Tips for Purchasing and Placement

When I am staging a home for sale, area rugs serve many functions in a room: Defining the area, for example, a seating or dining area in a large room Adding pops of color to an otherwise neutral room Toning down a room that has...
by Donna Dazzo

House Frong

Case Study for Staging Slow Moving Home

I have a couple of friends, Kyle and Tesa Cornett, who were desperately trying to sell their home so that they could move to Houston, Texas for a great business opportunity. The problem was that they couldn’t sell their h...
by Dan Eason

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Pets Overview

Pets are important members of many families, and their needs and safety must be considered when your home is for sale. Although you probably love your pets, that doesn’t mean buyers will love them as well. Allergies, fear, sa...
by EnergizedSeller Community


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Cleaning Overview

It would be impossible to over-clean a home that you are going to put on the market. When you’re getting ready to sell your home, try to look at your home through the buyer’s eyes. Walk through each room and scrutinize ever...
by EnergizedSeller Community

Swimming Pool 1 pic

Swimming Pools & Spas Overview

Swimming pools and spas should always be clean, clear and sparkling. The pump, filter and heater should all be in good working order. Clean the spa cover and make sure it’s open when buyers look at your house. Collect a water...
by EnergizedSeller Community

Door small pic

Doors Overview

Your front door will make a lasting impression on potential buyers because it will be one of the first things they’ll notice. The front door is like a smile on the face of your house, and the smile should be welcoming. The fr...
by EnergizedSeller Community



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