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Staging Information

Home staging is not a fad, it’s a trend. If you want to be ahead, adopt early.

Posted  June 30, 2012  by  Melissa Marro

The key differences between a fad and a trend is staying power. Fads develop quickly and evaporate. Trends develop over time and have staying power. Here in 2012, it’s clear that home staging is now a trend, not a fad. Consumers who want to sell their home, and real estate pros who want to build […]

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desk with fashion books
Staging Information

Taking Home Staging to the Next Level: Lifestyle Merchandising

Posted  April 4, 2011  by  Donna Dazzo

Did you know that home staging is all about “lifestyle merchandising“? Yes, when you are selling your home, you are actually merchandising a lifestyle to potential buyers. Recently I graduated from an advanced staging course given by Matthew Finlason, host of HGTV’s “The Stagers”. It was an intense, two-day course attended by only a handful […]

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Staged Bedroom
DIY (Do It Yourself)

DIY (Do it Yourself) Home Staging Gets Sale

Posted  March 1, 2011  by  Donna Dazzo

You don’t have to spend a lot of money on hiring a home stager.  If you are willing to do the work a home stager recommends yourself, then a few hundred dollars investment in a home staging consultation can result in thousands of dollars of return in selling your home and/or thousands of dollars in […]

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area rug in master bedroom

Area Rugs: Tips for Purchasing and Placement

When I am staging a home for sale, area rugs serve many functions in a room: Defining the area, for example, a seating or dining area in a large room Adding pops of color to an otherwise neutral room Toning down a room that has...
by Donna Dazzo
 

 
 
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Sex Sells!

Did I catch your attention? Sex today is used to market just about everything and anything not remotely connected to sex – but it works. Real estate staging does for houses what sexy ads do for marketing – it sells! In tod...
by Christine Rae
 

 
 
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Creating a Comfortable Conversation Area

Creating a comfortable conversation area in the living room is important so that people can face each other and can speak without raising their voices. Also, everyone should be able to comfortably reach the coffee table, or at ...
by Donna Dazzo
 

 

 
Gardening

The Top 10 Home Improvements That Could Devalue Your Home

Sometimes, making an improvement to your home could actually hurt you when you try to sell it. Here are the top 10 home improvements that can make your home harder to sell: 1. Kitchen Renovation. Any renovation of a kitchen tha...
by Donna Dazzo
 

 
 
comic-thechoice

Introduction to SELLING SMART…

The Choice…. There are many things we do on auto pilot in our life. They require no planning, strategizing or implementation with thought. These things are usually things we do often, and after repetition it comes so naturall...
by Angela Brooks
 

 
 
after staging

Does Your Home Have Architectural Features that Pose Problems?

Does your home have architectural features in the interior that pose problems?  For example, the ceilings are so high that it just doesn’t feel comfortable when walking into or being in that room? Or a room is so narrow,...
by Donna Dazzo
 

 


 
 


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