Fun and Smelly Facts

Did you know?

Consumers today are using scent to decorate, adding an individual touch that represents their personality and tastes. Companies are branding scent to create an emotional connection with the brand, evoking a mood or memory, so why shouldn't homesellers do the same?

Here are a few interesting scent-related facts...

• The decorative fragrance market has surged in recent years, and will grow to an estimated $7.2 billion by 2010, according to Euromonitor.
• According to Scent Technologies, LTD, the sense of smell is the most powerful human sense as it has a direct trigger to the brain invoking instant reaction.
• According to the Sense of Smell Institute, a recent study indicated that pleasant odours do in fact increase lingering time in stores and museums, so of course, we would expect the same to hold true in a home!

According to our research at The Interiority Complex University, the most popular home scents among consumers are consistently:

• Vanilla
• Fresh Linen
• Gingered Pumpkin/Pumpkin Spice
• Lavender
• Cinnamon/Apple Cinnamon

Please share these facts with your sellers the next time you're talking about the importance of "smell-appeal"!