THE POWER OF HOME STAGING: A POWERFUL HOME SELLING STRATEGY

I attended a local real estate meeting recently and several of the agents that were there mentioned that they are not getting any showings on their listings. They showed a few pictures of the properties and I knew immediately why. Their homeowners are not using one of the most powerful selling strategies available.

Statistics indicate that anywhere from 80%-90% of home buyers search the internet for the homes they want to preview. There are numerous sites that potential buyers can visit where they can see pictures of homes for sale. So the first important strategy is to make sure there are pictures, lots of pictures, of the exterior and interior of the property for them to look at. No pictures says to potential buyers, "there's a reason there's no pictures and it means there's a problem with the property so cross it off my list".

Before taking any photos, make sure the home is clean, free of clutter and debris, is visually appealing and well appointed. Secondly, ensure that the pictures are clear, numerous and highlight the home's features and focal points.

Buyer's don't want to see this dark empty space.

Buyers want and expect to see a beautifully furnished, well laid out, appealing room.

Today's buyers want absolutely move-in ready homes. That means they want them clean, freshly painted with updated kitchens, baths and appliances. The pictures I saw at this meeting were anything but.

Buyers won't imagine sleeping in this drab room.

But they'll sleep peacefully in this room.

Buyers want to be impressed, wowed and wooed. When they walk into the property, they want to be able to imagine themselves living there. They want to buy the (California) lifestyle. So if you're selling, your property needs to sell that dream.

Buyers are out there and they are purchasing homes. I see it everyday with my clients. Homes staged by Pro Staged Homes are getting viewings. They're getting offers and they're getting sold. Yes, the sellers had to invest some money but they knew the results were going to be worth it.

Take the case of the home we staged here. This very smart agent knew that using the power of home staging, a powerful home selling strategy, was integral to the success of selling the home. He convinced, nearly insisted, that the sellers invest in the staging and the results were amazing and immediate. The home was staged on April 14 and sold the first week it was listed. It's scheduled to close escrow on May 16th! That's 33 days staged to sold!

If you're about to list your home for sale, don't show the reality

Make sure potential buyers see the dream.

PROVEN RESULTS IN PRICED RIGHT-STAGED HOME SALES