According to a July 2008 study by Point2 Technologies, online home shoppers skip over listings with no or few photos and spend their time checking out the listings with the most MLS photos.
This study found that listings with no photos had the worst online results, getting only a .02 percent of the detailed listing views that the 21 or more photo listings received. The study also indicated that listings with 21 or more pictures generated a staggering 55 times the number of page views, 27 times the amount of interest and 898 times the number of leads as a listing with no pictures.
While this study makes a strong case for listing agents to increase the number of photos they use with their listings in order to attract interest, it does not address the importance of the quality of all these photos. Clearly, online interest is not enough; sellers need that internet interest to result in showings and offers. While more photos may bring an increase in views from an online shopper, quality of the staging of the home and the photos themselves will lead to showings and ultimately, offers.
So using more photos is a great idea, but those photos need to do an excellent job of captivating a potential buyer's further interest and helping them to emotionally connect with the home. This means each photo must show an area that is well-staged, highlighting the space's function, flow, and features. And each picture should be taken from the ideal vantage point with the best lighting and then properly finished if needed using a good photo editing program such as www.picnik.com/ .
When it comes to MLS photos helping you get to SOLD, both quantity AND quality will be crucial in generating showings and offers. What's a great way to ensure your photos will have the best impact on prospective home buyers? Enlist the services of a Professional Home Stager to help you get your home show-ready before it hits the market. The investment in home staging will result in a home that shows well both online and in person. So once the home is effectively staged and the photos are posted, be prepared for not only interest in your listing, but action.
Click here to read the complete Point2 Technologies study.
**********************************************************
A savvy seller or realtor in the Pittsburgh, PA area looking for expert assistance getting a property ready to show to its best potential? Please visit Feels Like Home Interiors to find out more about how they can make a difference for your home or listings.
Posted
Jun 16 2009, 08:21 AM
by
Mary Fasnacht
Mary Fasnacht
|
Digg It