John Dini's Tips for a Better Real Estate Business

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  • Face to Face

    Successful Realtors are becoming masters of communication methodologies. They email, voice mail, text, twitter, IM, and fax. Some regularly use two or three methods on each client contact, just to make sure the message got through. As a side note, I’m...

  • Window of Opportunity

    Abraham Lincoln said "If I had eight hours to cut down a tree, I'd spend six of them sharpening my saw." Thomas Edison said "Success is 10% inspiration and 90% perspiration." Many salespeople think that their key skill is an ability...

  • Details Leave Lasting Impression, Can Build Loyalty

    A long time ago I sold foreign auto parts on the telephone. My customers were typically small foreign auto repair shops, whose owners had names like Otto, Franz, and Helmut. One pair of Hungarian brothers had a very small shop. John had an excellent command...

  • Body Language

    Behavioral scientists claim that up to 85% of our face to face communication is non-verbal. There are literally hundreds of clues as to how your message is being heard when you talk to a client. Unfortunately, most salespeople are focused on what they...

  • Are You Referable?

    No one wants to be embarrassed by a friend or colleague’s negative comment about someone they’ve referred. One such will kill recommendations by that person forever. Here are a few simple habits that will help you generate glowing thanks from...

  • Pay Attention!!!

    Most sales-oriented professionals spend the majority of their communications time either talking, or thinking about what they are going to say next. There is a reason you were born with two ears and one mouth. While you may have heard that before, and...

  • Professional Communications

    Buying and selling homes though the years, I’ve had plenty of opportunity to observe real estate salespeople. It astonishes me how many of them have little clue about professionalism in their communications. Professional communications begin with...

  • Goooaaal! Your Daily Point Strategy

    How did you feel when you were handed your last commission or fee check? Was it the high point of your day? Did you tell family, friends or colleagues about it? Everyone reacts positively to "He shoots... he SCORES!!" What do you do to re-create...

  • Using Voice Mail Effectively

    I love voice mail. I hate voice mail. I love voice mail. On some days my opinion changes with every voice mail I send or receive. You look at your cell phone. It says "7 new voicemails." Are you happy? Do you worry about the message?. "We...

  • Cash (Flow) Is King

    “Cash is king," or at least that's how the old saying goes. Many consumers didn't realize that the rules changed substantially in the 1990s. Credit became the new king. Employees at retailers like Circuit City laughed when a customer...

  • Never Say "I"

    The vast majority of real estate agents and stagers are independent business people. You set your own schedules, find your own customers, and pay your own expenses. Your relationship with each customer is based on a strong one-to-one personal bonding...

  • What Makes You Different?

    To be an effective marketer, you must give prospects some reason to remember you. There are two ways to go about being memorable. You can spend a lot of money, or you can be different. Differentiation is the art of finding something that is just yours...

  • Do You Have A Job Or A Business?

    For many self-employed individuals, what started out as a dream of independence has become merely a job. Even worse, self-employment often means a job with a really lousy boss. The first step to financial success and independence is to understand the...

  • The Discipline of Drudgery

    Most folks in the Real Estate business like people. Unfortunately, a high level of interpersonal skills is frequently coupled with a very low interest in details, routines and systems. Without a process to make sure you are following through on the less...

  • Answering Prospect Questions

    Have you ever used the Frequently Asked Questions (FAQ) section of a website? If it is well structured you can usually find what you need
to know in just a few seconds. You feel more confident knowing that apparently many others have had the same question...
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