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Selling Smart

What NOT to do When Selling Your Home

Posted August 7, 2010 by Donna Dazzo

I couldn’t believe my eyes! Here was an apartment featured in the Sunday New York Times’ “On the Market in New York City” column. As I viewed the pictures of this and the other two properties online with my home staging eyes, I cringed at the thought that someone thought it was okay to photograph […]

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Selling Smart

5 Secrets you SHOULD keep from buyers when selling your home

Posted July 2, 2012 by Karen Otto

As a Professional Home Stager, home staging consulting is something I do for clients on a regular basis.  In recent weeks I have been reminded that there really are some secrets sellers should be keeping from buyers while selling a home. And I’m not talking about the structural integrity of the home or defects my friends. Let’s make that clear from […]

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Selling Smart

Ignore Details, Lose the Sale

Posted July 2, 2012 by Dan Eason

Why Details are Important Businesses get in trouble when they ignore small problems, according to author Michael Levine in his book, “Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards.”  Levine asserts that if a business is to succeed it has to pay attention to the smallest details or risk failure. Home […]

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Selling Smart

My House isn’t selling, Now what?

Posted August 13, 2012 by Christine Rae

If your property is sitting on the market, not receiving offers, or has offers less than you expect then there is something wrong. Either the price does not reflect the true value of the property OR the condition of the property does not support the price either way you are faced with a dilemma.  How […]

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Selling Smart

Sex Sells!

Posted August 13, 2012 by Christine Rae

Did I catch your attention? Sex today is used to market just about everything and anything not remotely connected to sex – but it works. Real estate staging does for houses what sexy ads do for marketing – it sells! In today’s competitive real estate market you cannot afford to gamble with your equity by not […]

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