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Selling Smart

Ignore Details, Lose the Sale

Posted July 2, 2012 by Dan Eason

Why Details are Important Businesses get in trouble when they ignore small problems, according to author Michael Levine in his book, “Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards.”  Levine asserts that if a business is to succeed it has to pay attention to the smallest details or risk failure. Home […]

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Selling Smart

5 Secrets you SHOULD keep from buyers when selling your home

Posted July 2, 2012 by Karen Otto

As a Professional Home Stager, home staging consulting is something I do for clients on a regular basis.  In recent weeks I have been reminded that there really are some secrets sellers should be keeping from buyers while selling a home. And I’m not talking about the structural integrity of the home or defects my friends. Let’s make that clear from […]

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Selling Smart

Good Traffic Flow Sells Homes

Posted December 3, 2010 by Donna Dazzo

What exactly is flow, and more specifically, traffic flow, in a house or a room? Simply, it’s the ability to walk easily from room to room in a house as well as through the room without bumping into furniture or coming upon an empty space. Studies show that homes that have a good traffic flow […]

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Selling Smart

Sex Sells!

Posted August 13, 2012 by Christine Rae

Did I catch your attention? Sex today is used to market just about everything and anything not remotely connected to sex – but it works. Real estate staging does for houses what sexy ads do for marketing – it sells! In today’s competitive real estate market you cannot afford to gamble with your equity by not […]

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Selling Smart

But…but…but – Objections to Home Staging, Overcome – Part I

Posted January 7, 2011 by Donna Dazzo

Whether it’s your home for sale or your client’s home for sale, not every seller is convinced right off the bat that staging the home is something as necessary as getting a home inspection or a pre-approved mortgage is for the buyer. So if you find yourself or your clients asking these questions, carefully consider […]

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