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Selling Smart

Objections to Home Staging, Overcome – Part III (final)

Posted February 2, 2011 by Donna Dazzo

Whether it’s your home for sale or your client’s home for sale, not every seller is convinced right off the bat that staging the home is necessary to get it sold. In a previous blog, I addressed three common objections from both real estate agents and home sellers to staging a home when it’s for […]

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Selling Smart

Sex Sells!

Posted August 13, 2012 by Christine Rae

Did I catch your attention? Sex today is used to market just about everything and anything not remotely connected to sex – but it works. Real estate staging does for houses what sexy ads do for marketing – it sells! In today’s competitive real estate market you cannot afford to gamble with your equity by not […]

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Selling Smart

What NOT to do When Selling Your Home

Posted August 7, 2010 by Donna Dazzo

I couldn’t believe my eyes! Here was an apartment featured in the Sunday New York Times’ “On the Market in New York City” column. As I viewed the pictures of this and the other two properties online with my home staging eyes, I cringed at the thought that someone thought it was okay to photograph […]

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Selling Smart

My House isn’t selling, Now what?

Posted August 13, 2012 by Christine Rae

If your property is sitting on the market, not receiving offers, or has offers less than you expect then there is something wrong. Either the price does not reflect the true value of the property OR the condition of the property does not support the price either way you are faced with a dilemma.  How […]

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Selling Smart

Are Home Sellers Smarter Than Real Estate Agents When It Comes to Staging?

Posted August 17, 2010 by Donna Dazzo

We have all either seen or heard of that TV show “Are You Smarter Than a Fifth Grader?” where adults try to answer questions that a fifth grader could answer.  You assume the adults would know the answers because…well they’re adults and have had more years of life and learning under their belt.  Well, often […]

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