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Selling Smart

Ignore Details, Lose the Sale

Posted July 2, 2012 by Dan Eason

Why Details are Important Businesses get in trouble when they ignore small problems, according to author Michael Levine in his book, “Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards.”  Levine asserts that if a business is to succeed it has to pay attention to the smallest details or risk failure. Home […]

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Selling Smart

Home Sold 8 Days After Home Staging!

Posted December 3, 2010 by Donna Dazzo

Home staging does work! A two-bedroom apartment in New York City needed to be sold, and sold quickly, because the owners were being relocated down south.  And it happened in 8 days! But, let’s start at the  beginning of this amazing success story. The furniture in all of the rooms was not showing off each […]

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Selling Smart

Good Traffic Flow Sells Homes

Posted December 3, 2010 by Donna Dazzo

What exactly is flow, and more specifically, traffic flow, in a house or a room? Simply, it’s the ability to walk easily from room to room in a house as well as through the room without bumping into furniture or coming upon an empty space. Studies show that homes that have a good traffic flow […]

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Selling Smart

My House isn’t selling, Now what?

Posted August 13, 2012 by Christine Rae

If your property is sitting on the market, not receiving offers, or has offers less than you expect then there is something wrong. Either the price does not reflect the true value of the property OR the condition of the property does not support the price either way you are faced with a dilemma.  How […]

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Selling Smart

Are Home Sellers Smarter Than Real Estate Agents When It Comes to Staging?

Posted August 17, 2010 by Donna Dazzo

We have all either seen or heard of that TV show “Are You Smarter Than a Fifth Grader?” where adults try to answer questions that a fifth grader could answer.  You assume the adults would know the answers because…well they’re adults and have had more years of life and learning under their belt.  Well, often […]

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