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Selling Smart

Home Sold 8 Days After Home Staging!

Posted December 3, 2010 by Donna Dazzo

Home staging does work! A two-bedroom apartment in New York City needed to be sold, and sold quickly, because the owners were being relocated down south.  And it happened in 8 days! But, let’s start at the  beginning of this amazing success story. The furniture in all of the rooms was not showing off each […]

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Selling Smart

Introduction to SELLING SMART…

Posted May 26, 2012 by Angela Brooks

The Choice…. There are many things we do on auto pilot in our life. They require no planning, strategizing or implementation with thought. These things are usually things we do often, and after repetition it comes so naturally. These actions are often ones that are mandatory and others can not do for us. Such as […]

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Selling Smart

Ignore Details, Lose the Sale

Posted July 2, 2012 by Dan Eason

Why Details are Important Businesses get in trouble when they ignore small problems, according to author Michael Levine in his book, “Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards.”  Levine asserts that if a business is to succeed it has to pay attention to the smallest details or risk failure. Home […]

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Selling Smart

Are Home Sellers Smarter Than Real Estate Agents When It Comes to Staging?

Posted August 17, 2010 by Donna Dazzo

We have all either seen or heard of that TV show “Are You Smarter Than a Fifth Grader?” where adults try to answer questions that a fifth grader could answer.  You assume the adults would know the answers because…well they’re adults and have had more years of life and learning under their belt.  Well, often […]

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Selling Smart

But…but…but – Objections to Home Staging, Overcome – Part I

Posted January 7, 2011 by Donna Dazzo

Whether it’s your home for sale or your client’s home for sale, not every seller is convinced right off the bat that staging the home is something as necessary as getting a home inspection or a pre-approved mortgage is for the buyer. So if you find yourself or your clients asking these questions, carefully consider […]

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