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House Frong
DIY (Do It Yourself)

Case Study for Staging Slow Moving Home

Posted July 2, 2012 by Dan Eason

I have a couple of friends, Kyle and Tesa Cornett, who were desperately trying to sell their home so that they could move to Houston, Texas for a great business opportunity. The problem was that they couldn’t sell their home. Their home had been on the market for over 7 months, they’d had over 70 […]

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Staging Information

Home staging is not a fad, it’s a trend. If you want to be ahead, adopt early.

Posted June 30, 2012 by Melissa Marro

The key differences between a fad and a trend is staying power. Fads develop quickly and evaporate. Trends develop over time and have staying power. Here in 2012, it’s clear that home staging is now a trend, not a fad. Consumers who want to sell their home, and real estate pros who want to build […]

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DIY (Do It Yourself)

Tips for Living in a Staged Home

Posted May 29, 2012 by Donna Dazzo

So you’ve had a professional home stager come to your home that’s for sale and you’ve implemented everything that he or she recommended to get your home sold fast and for top dollar.   You’ve removed your family photos so that buyers can imagine themselves living there rather than feeling they are encroaching on your […]

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Staging Information

Taking Home Staging to the Next Level: Lifestyle Merchandising

Posted April 4, 2011 by Donna Dazzo

Did you know that home staging is all about “lifestyle merchandising“? Yes, when you are selling your home, you are actually merchandising a lifestyle to potential buyers. Recently I graduated from an advanced staging course given by Matthew Finlason, host of HGTV’s “The Stagers”. It was an intense, two-day course attended by only a handful […]

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Gardening
Home Improvements

The Top 10 Home Improvements That Could Devalue Your Home

Posted March 9, 2011 by Donna Dazzo

Sometimes, making an improvement to your home could actually hurt you when you try to sell it. Here are the top 10 home improvements that can make your home harder to sell: 1. Kitchen Renovation. Any renovation of a kitchen that is too taste-specific or extreme in design. For example, a kitchen equipped with a […]

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