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Staging Information

Don’t Underestimate the Value of a Home Staging Consultation

Posted February 19, 2011 by Donna Dazzo

A few months ago I was contacted by Jessica Flagg, a real estate agent with The Corcoran Group.  She told me she had spoken with her client and that her client had agreed to having a home stager come in to do a consultation on her soon-to-be listed Carnegie Hill apartment. When I spoke to […]

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Staging Information

Home staging is not a fad, it’s a trend. If you want to be ahead, adopt early.

Posted June 30, 2012 by Melissa Marro

The key differences between a fad and a trend is staying power. Fads develop quickly and evaporate. Trends develop over time and have staying power. Here in 2012, it’s clear that home staging is now a trend, not a fad. Consumers who want to sell their home, and real estate pros who want to build […]

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Home Improvements

Choosing a Home Stager: 10 Things You Should Consider

Posted January 12, 2011 by Donna Dazzo

While not every home seller and real estate agent believes in the power of home staging when selling a home, there are those who do, thanks to the proliferation of shows on television and real life success stories. So, if you have made the decision to hire a professional (and that is a key word, […]

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Selling Smart

But…but…but – Objections to Home Staging, Overcome – Part I

Posted January 7, 2011 by Donna Dazzo

Whether it’s your home for sale or your client’s home for sale, not every seller is convinced right off the bat that staging the home is something as necessary as getting a home inspection or a pre-approved mortgage is for the buyer. So if you find yourself or your clients asking these questions, carefully consider […]

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Staging Information

New York City Loft Transformed

Posted December 20, 2010 by Donna Dazzo

  | The children and their toys had overtaken much of the space in this beautiful and spacious loft in the Chelsea area of New York City. The owners also admitted that after moving in several years ago, they did nothing to decorate the space. Now that they were putting it on the market, they […]

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