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Staged Bedroom
DIY (Do It Yourself)

DIY (Do it Yourself) Home Staging Gets Sale

Posted March 1, 2011 by Donna Dazzo

You don’t have to spend a lot of money on hiring a home stager.  If you are willing to do the work a home stager recommends yourself, then a few hundred dollars investment in a home staging consultation can result in thousands of dollars of return in selling your home and/or thousands of dollars in […]

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Rubiks_Cube
Staging Information

Home staging is not a fad, it’s a trend. If you want to be ahead, adopt early.

Posted June 30, 2012 by Melissa Marro

The key differences between a fad and a trend is staying power. Fads develop quickly and evaporate. Trends develop over time and have staying power. Here in 2012, it’s clear that home staging is now a trend, not a fad. Consumers who want to sell their home, and real estate pros who want to build […]

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livingroom after
Selling Smart

Are Home Sellers Smarter Than Real Estate Agents When It Comes to Staging?

Posted August 17, 2010 by Donna Dazzo

We have all either seen or heard of that TV show “Are You Smarter Than a Fifth Grader?” where adults try to answer questions that a fifth grader could answer.  You assume the adults would know the answers because…well they’re adults and have had more years of life and learning under their belt.  Well, often […]

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desk with fashion books
Staging Information

Taking Home Staging to the Next Level: Lifestyle Merchandising

Posted April 4, 2011 by Donna Dazzo

Did you know that home staging is all about “lifestyle merchandising“? Yes, when you are selling your home, you are actually merchandising a lifestyle to potential buyers. Recently I graduated from an advanced staging course given by Matthew Finlason, host of HGTV’s “The Stagers”. It was an intense, two-day course attended by only a handful […]

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Gardening
Home Improvements

The Top 10 Home Improvements That Could Devalue Your Home

Posted March 9, 2011 by Donna Dazzo

Sometimes, making an improvement to your home could actually hurt you when you try to sell it. Here are the top 10 home improvements that can make your home harder to sell: 1. Kitchen Renovation. Any renovation of a kitchen that is too taste-specific or extreme in design. For example, a kitchen equipped with a […]

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