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Staging Information

Taking Home Staging to the Next Level: Lifestyle Merchandising

Posted April 4, 2011 by Donna Dazzo

Did you know that home staging is all about “lifestyle merchandising“? Yes, when you are selling your home, you are actually merchandising a lifestyle to potential buyers. Recently I graduated from an advanced staging course given by Matthew Finlason, host of HGTV’s “The Stagers”. It was an intense, two-day course attended by only a handful […]

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Selling Smart

Are Home Sellers Smarter Than Real Estate Agents When It Comes to Staging?

Posted August 17, 2010 by Donna Dazzo

We have all either seen or heard of that TV show “Are You Smarter Than a Fifth Grader?” where adults try to answer questions that a fifth grader could answer.  You assume the adults would know the answers because…well they’re adults and have had more years of life and learning under their belt.  Well, often […]

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DIY (Do It Yourself)

Case Study for Staging Slow Moving Home

Posted July 2, 2012 by Dan Eason

I have a couple of friends, Kyle and Tesa Cornett, who were desperately trying to sell their home so that they could move to Houston, Texas for a great business opportunity. The problem was that they couldn’t sell their home. Their home had been on the market for over 7 months, they’d had over 70 […]

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Home Improvements

The Top 10 Home Improvements That Could Devalue Your Home

Posted March 9, 2011 by Donna Dazzo

Sometimes, making an improvement to your home could actually hurt you when you try to sell it. Here are the top 10 home improvements that can make your home harder to sell: 1. Kitchen Renovation. Any renovation of a kitchen that is too taste-specific or extreme in design. For example, a kitchen equipped with a […]

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Home Improvements

Choosing a Home Stager: 10 Things You Should Consider

Posted January 12, 2011 by Donna Dazzo

While not every home seller and real estate agent believes in the power of home staging when selling a home, there are those who do, thanks to the proliferation of shows on television and real life success stories. So, if you have made the decision to hire a professional (and that is a key word, […]

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