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Selling Smart

But…but…but – Objections to Home Staging, Overcome – Part I

Posted January 7, 2011 by Donna Dazzo

Whether it’s your home for sale or your client’s home for sale, not every seller is convinced right off the bat that staging the home is something as necessary as getting a home inspection or a pre-approved mortgage is for the buyer. So if you find yourself or your clients asking these questions, carefully consider […]

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Staging Information

Home staging is not a fad, it’s a trend. If you want to be ahead, adopt early.

Posted June 30, 2012 by Melissa Marro

The key differences between a fad and a trend is staying power. Fads develop quickly and evaporate. Trends develop over time and have staying power. Here in 2012, it’s clear that home staging is now a trend, not a fad. Consumers who want to sell their home, and real estate pros who want to build […]

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Staging Information

The Forgotten Rooms When Staging Your Home for Sale: The Garage

Posted August 22, 2010 by Donna Dazzo

Many home sellers think that it’s perfectly okay to leave their garage “as is” when selling their home, or worse, think it’s okay to move items out of the house and stuff them into the garage in an effort to declutter and minimize furniture and personal items. Well, it’s NOT OKAY!  The garage is extra […]

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Staging Information

New York City Loft Transformed

Posted December 20, 2010 by Donna Dazzo

  | The children and their toys had overtaken much of the space in this beautiful and spacious loft in the Chelsea area of New York City. The owners also admitted that after moving in several years ago, they did nothing to decorate the space. Now that they were putting it on the market, they […]

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Staging Information

Taking Home Staging to the Next Level: Lifestyle Merchandising

Posted April 4, 2011 by Donna Dazzo

Did you know that home staging is all about “lifestyle merchandising“? Yes, when you are selling your home, you are actually merchandising a lifestyle to potential buyers. Recently I graduated from an advanced staging course given by Matthew Finlason, host of HGTV’s “The Stagers”. It was an intense, two-day course attended by only a handful […]

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