Staging Information

February 19, 2011

Don’t Underestimate the Value of a Home Staging Consultation

A few months ago I was contacted by Jessica Flagg, a real estate agent with The Corcoran Group.  She told me she had spoken with her client and that her client had agreed to having a home stager come in to do a consultation on her soon-to-be listed Carnegie Hill apartment.
When I spoke to her client, Suzanne Dyer, she said to me:
“I doubt you’ll need to be here for more than a half hour.  We really just need to figure out what to do with the dining room that I’m using as an office”. 
I told her my minimum is 2 hours, and I’m sure we can find some other things to do.
Well, after an initial consultation lasting 3 1/2 hours and a follow up staging lasting 1  1/2 hours, Suzanne was one very happy client: “The staging process was definitely a worthwhile investment.”
 So was her agent: “Your work really made a difference in getting the apartment sold quickly.”
The apartment went into contract in 50 days at full asking price!.
Here are some before and after pics of the transformation.
staged bedroom

staged office

staged livingroom

© Copyright 2011 Designed to Appeal, LLC.  All Rights Reserved.

About the Author

Donna Dazzo
Donna Dazzo
President of Designed to Appeal, LLC, design work and staging skills have recently been featured in The New York Times, Hamptons Magazine, Dan’s Papers, LINewsday, Vox Hamptons Magazine and on TV’s NY1 News and “Getting Your Money’s Worth” and on WFUV-FM (90.7 in NYC). Donna is an HSR Certified Professional Home Stager and Redesigner and a Staging Diva graduate. She has studied Interior Space Planning at the Parsons School of Design in New York City and has her MBA from Fordham University.

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