Selling Smart

December 3, 2010

Home Sold 8 Days After Home Staging!

Home staging does work! A two-bedroom apartment in New York City needed to be sold, and sold quickly, because the owners were being relocated down south.  And it happened in 8 days!
But, let’s start at the  beginning of this amazing success story.
The furniture in all of the rooms was not showing off each room to its fullest potential (see the before and after pictures below):
  • The  dining room had a sofa in it
  • The living room had two dining room chairs and not much else
  • The master bedroom suite had a bunk bed for the children
  • The children’s room had a full bed and a desk set up as a home office

In my home staging consultation I recommended that the sofa be moved to the living room in front of the bookcase and that a dining room set be rented from a furniture rental company.

I also recommended that the furniture in the two bedrooms be switched.  A master bedroom with ensuite bathroom should be shown to its fullest potential.

Rather than repositioning their existing furniture, they decided to move themselves and their furniture out to temporary quarters in their new location, and rent furniture so that the home could be shown to its fullest advantage.
See the before and after pictures in this 60 second slide show.
After viewing slide show, hit your browser’s back button to return. 

before and afters

The transformation was so dramatic and enticing that…

  • The real estate agent had 35 appointments in one week!
  • The homeowners received 3 offers at the first open house!
  • They ultimately sold it 8 days after the first showing!

The homeowner said:

“We had a very tight open house deadline with no room for error, but Donna still pulled off the staging beautifully – and it was completed with the given monetary budget. The apartment was not priced low, yet we received 3 offers and it sold 8 days from the first showing.”

The real estate agent said:

“….[this was] an amazing staging job…for my two-bedroom exclusive.  I know [the] staging helped my sales process tremendously.”

Home Staging Works!

Copyright  © 2010 Designed to Appeal, LLC – All Rights Reserved

About the Author

Donna Dazzo
Donna Dazzo
President of Designed to Appeal, LLC, design work and staging skills have recently been featured in The New York Times, Hamptons Magazine, Dan’s Papers, LINewsday, Vox Hamptons Magazine and on TV’s NY1 News and “Getting Your Money’s Worth” and on WFUV-FM (90.7 in NYC). Donna is an HSR Certified Professional Home Stager and Redesigner and a Staging Diva graduate. She has studied Interior Space Planning at the Parsons School of Design in New York City and has her MBA from Fordham University.

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