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In The Spotlight

Staging Information

Home staging is not a fad, it’s a trend. If you want to be ahead, adopt early.

Posted  June 30, 2012  by  Melissa Marro

The key differences between a fad and a trend is staying power. Fads develop quickly and evaporate. Trends develop over time and have staying power. Here in 2012, it’s clear that home staging is now a trend, not a fad. Consumers who want to sell their home, and real estate pros who want to build […]

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Staging Information

Taking Home Staging to the Next Level: Lifestyle Merchandising

Posted  April 4, 2011  by  Donna Dazzo

Did you know that home staging is all about “lifestyle merchandising“? Yes, when you are selling your home, you are actually merchandising a lifestyle to potential buyers. Recently I graduated from an advanced staging course given by Matthew Finlason, host of HGTV’s “The Stagers”. It was an intense, two-day course attended by only a handful […]

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Staged Bedroom
DIY (Do It Yourself)

DIY (Do it Yourself) Home Staging Gets Sale

Posted  March 1, 2011  by  Donna Dazzo

You don’t have to spend a lot of money on hiring a home stager.  If you are willing to do the work a home stager recommends yourself, then a few hundred dollars investment in a home staging consultation can result in thousands of dollars of return in selling your home and/or thousands of dollars in […]

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Sex Sells!

Did I catch your attention? Sex today is used to market just about everything and anything not remotely connected to sex – but it works. Real estate staging does for houses what sexy ads do for marketing – it sells! In tod...
by Christine Rae

Driveway:walkway pic

Driveways & Walkways Overview

Think of your driveway and walkways as extensions of your welcome mat. Keeping these areas clean and unobstructed makes a good first impression on buyers and adds to your home’s curb appeal. Before you put your house on the m...
by EnergizedSeller Community

Worn Hardware and Doors

Ignore Details, Lose the Sale

Why Details are Important Businesses get in trouble when they ignore small problems, according to author Michael Levine in his book, “Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards....
by Dan Eason


Bedroom Smaller pic

Master Bedroom Overview

The master bedroom is one of the most important rooms in your house. It’s important to create a warm, welcoming and relaxing atmosphere in this part of your house because the master bedroom is often a favored retreat for home...
by EnergizedSeller Community


My House isn’t selling, Now what?

If your property is sitting on the market, not receiving offers, or has offers less than you expect then there is something wrong. Either the price does not reflect the true value of the property OR the condition of the propert...
by Christine Rae


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