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Staging Information

Home staging is not a fad, it’s a trend. If you want to be ahead, adopt early.

Posted  June 30, 2012  by  Melissa Marro

The key differences between a fad and a trend is staying power. Fads develop quickly and evaporate. Trends develop over time and have staying power. Here in 2012, it’s clear that home staging is now a trend, not a fad. Consumers who want to sell their home, and real estate pros who want to build […]

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Staging Information

Taking Home Staging to the Next Level: Lifestyle Merchandising

Posted  April 4, 2011  by  Donna Dazzo

Did you know that home staging is all about “lifestyle merchandising“? Yes, when you are selling your home, you are actually merchandising a lifestyle to potential buyers. Recently I graduated from an advanced staging course given by Matthew Finlason, host of HGTV’s “The Stagers”. It was an intense, two-day course attended by only a handful […]

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DIY (Do It Yourself)

DIY (Do it Yourself) Home Staging Gets Sale

Posted  March 1, 2011  by  Donna Dazzo

You don’t have to spend a lot of money on hiring a home stager.  If you are willing to do the work a home stager recommends yourself, then a few hundred dollars investment in a home staging consultation can result in thousands of dollars of return in selling your home and/or thousands of dollars in […]

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LivingRoomAfter

New York City Loft Transformed

  | The children and their toys had overtaken much of the space in this beautiful and spacious loft in the Chelsea area of New York City. The owners also admitted that after moving in several years ago, they did nothing to...
by Donna Dazzo
 

 
 
bedroom

Lighten and Brighten Your Way to a Successful Sale of Your Home

When selling a home, it is very important that it be light and bright.  Buyers do not respond well to dark spaces. Here are a few home staging tips and tricks to brighten up your home: Remove screens from windows – this ...
by Donna Dazzo
 

 
 
house-for-sale

Objections to Home Staging, Overcome – Part III (final)

Whether it’s your home for sale or your client’s home for sale, not every seller is convinced right off the bat that staging the home is necessary to get it sold. In a previous blog, I addressed three common objections from...
by Donna Dazzo
 

 

 
Kitchen Cabinets and Home Selling

Cabinets Overview

The first thing buyers notice when they walk into a kitchen is the cabinets. If yours are worn, damaged or simply tired-looking, you’ll need to re-stain, re-paint or repair them. Choose tasteful and subtle hardware that compl...
by EnergizedSeller Community
 

 
 
bicycle1

What NOT to do When Selling Your Home

I couldn’t believe my eyes! Here was an apartment featured in the Sunday New York Times’ “On the Market in New York City” column. As I viewed the pictures of this and the other two properties online with...
by Donna Dazzo
 

 



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