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Staging Information

Home staging is not a fad, it’s a trend. If you want to be ahead, adopt early.

Posted  June 30, 2012  by  Melissa Marro

The key differences between a fad and a trend is staying power. Fads develop quickly and evaporate. Trends develop over time and have staying power. Here in 2012, it’s clear that home staging is now a trend, not a fad. Consumers who want to sell their home, and real estate pros who want to build […]

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Staging Information

Taking Home Staging to the Next Level: Lifestyle Merchandising

Posted  April 4, 2011  by  Donna Dazzo

Did you know that home staging is all about “lifestyle merchandising“? Yes, when you are selling your home, you are actually merchandising a lifestyle to potential buyers. Recently I graduated from an advanced staging course given by Matthew Finlason, host of HGTV’s “The Stagers”. It was an intense, two-day course attended by only a handful […]

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DIY (Do It Yourself)

DIY (Do it Yourself) Home Staging Gets Sale

Posted  March 1, 2011  by  Donna Dazzo

You don’t have to spend a lot of money on hiring a home stager.  If you are willing to do the work a home stager recommends yourself, then a few hundred dollars investment in a home staging consultation can result in thousands of dollars of return in selling your home and/or thousands of dollars in […]

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Furniture Overview

Your furniture plays an important role in the sale of your home even through you’ll take your furniture with you when you move. Without furniture, buyers can become confused about the size, flow and scale of each room since t...
by EnergizedSeller Community
 

 
 
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Paint Color and Lighting: Tips and Information

Recently I attended a Color and Lighting seminar for the trade at the Benjamin Moore showroom here in New York City, one of only three of their showrooms across the nation. As a home stager and interior redesigner, I often reco...
by Donna Dazzo
 

 
 
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But…but…but – Objections to Home Staging, Overcome – Part II

Whether it’s your home for sale or your client’s home for sale, not every seller is convinced right off the bat that staging the home is necessary to get it sold. In a previous blog, I addressed three common objections from...
by Donna Dazzo
 

 

 
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But…but…but – Objections to Home Staging, Overcome – Part I

Whether it’s your home for sale or your client’s home for sale, not every seller is convinced right off the bat that staging the home is something as necessary as getting a home inspection or a pre-approved mortgage...
by Donna Dazzo
 

 
 
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Sex Sells!

Did I catch your attention? Sex today is used to market just about everything and anything not remotely connected to sex – but it works. Real estate staging does for houses what sexy ads do for marketing – it sells! In tod...
by Christine Rae
 

 



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