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Staging Information

Home staging is not a fad, it’s a trend. If you want to be ahead, adopt early.

Posted  June 30, 2012  by  Melissa Marro

The key differences between a fad and a trend is staying power. Fads develop quickly and evaporate. Trends develop over time and have staying power. Here in 2012, it’s clear that home staging is now a trend, not a fad. Consumers who want to sell their home, and real estate pros who want to build […]

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Staging Information

Taking Home Staging to the Next Level: Lifestyle Merchandising

Posted  April 4, 2011  by  Donna Dazzo

Did you know that home staging is all about “lifestyle merchandising“? Yes, when you are selling your home, you are actually merchandising a lifestyle to potential buyers. Recently I graduated from an advanced staging course given by Matthew Finlason, host of HGTV’s “The Stagers”. It was an intense, two-day course attended by only a handful […]

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DIY (Do It Yourself)

DIY (Do it Yourself) Home Staging Gets Sale

Posted  March 1, 2011  by  Donna Dazzo

You don’t have to spend a lot of money on hiring a home stager.  If you are willing to do the work a home stager recommends yourself, then a few hundred dollars investment in a home staging consultation can result in thousands of dollars of return in selling your home and/or thousands of dollars in […]

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What NOT to do When Selling Your Home

I couldn’t believe my eyes! Here was an apartment featured in the Sunday New York Times’ “On the Market in New York City” column. As I viewed the pictures of this and the other two properties online with...
by Donna Dazzo
 

 
 
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Security Overview

Home security is always an important consideration for home buyers. They appreciate security systems that are installed and active in the home. If you have a security system in place, you don’t necessary need multiple signs p...
by EnergizedSeller Community
 

 
 
livingspace after

“Men Live Here” Apartment Transformed

This apartment literally went from dorm room (the owner’s younger brother who’s in college lives here) to the beautiful apartment it deserved to be. The living room was sparse and uninviting, until… …we ...
by Donna Dazzo
 

 

 
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Paint Color and Lighting: Tips and Information

Recently I attended a Color and Lighting seminar for the trade at the Benjamin Moore showroom here in New York City, one of only three of their showrooms across the nation. As a home stager and interior redesigner, I often reco...
by Donna Dazzo
 

 
 
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Bathroom Overview

Remove all your toiletries, electronics and medications from your bathroom counters. Prescription medication is often stolen from homes that are for sale, so you should put your medicines in zippered plastic bags away from the ...
by EnergizedSeller Community
 

 



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