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Staging Information

Home staging is not a fad, it’s a trend. If you want to be ahead, adopt early.

Posted  June 30, 2012  by  Melissa Marro

The key differences between a fad and a trend is staying power. Fads develop quickly and evaporate. Trends develop over time and have staying power. Here in 2012, it’s clear that home staging is now a trend, not a fad. Consumers who want to sell their home, and real estate pros who want to build […]

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Staging Information

Taking Home Staging to the Next Level: Lifestyle Merchandising

Posted  April 4, 2011  by  Donna Dazzo

Did you know that home staging is all about “lifestyle merchandising“? Yes, when you are selling your home, you are actually merchandising a lifestyle to potential buyers. Recently I graduated from an advanced staging course given by Matthew Finlason, host of HGTV’s “The Stagers”. It was an intense, two-day course attended by only a handful […]

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DIY (Do It Yourself)

DIY (Do it Yourself) Home Staging Gets Sale

Posted  March 1, 2011  by  Donna Dazzo

You don’t have to spend a lot of money on hiring a home stager.  If you are willing to do the work a home stager recommends yourself, then a few hundred dollars investment in a home staging consultation can result in thousands of dollars of return in selling your home and/or thousands of dollars in […]

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Sex Sells!

Did I catch your attention? Sex today is used to market just about everything and anything not remotely connected to sex – but it works. Real estate staging does for houses what sexy ads do for marketing – it sells! In tod...
by Christine Rae
 

 
 
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My House isn’t selling, Now what?

If your property is sitting on the market, not receiving offers, or has offers less than you expect then there is something wrong. Either the price does not reflect the true value of the property OR the condition of the propert...
by Christine Rae
 

 
 
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Staging: Not “Just” an Inside Job

Never under-value the power of curb appeal!  Studies show that people generally make a list of ten houses when they start their search for a new home.  They scour real estate agents and MLS sites to develop those lists and th...
by Christine Rae
 

 

 
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Ignore Details, Lose the Sale

Why Details are Important Businesses get in trouble when they ignore small problems, according to author Michael Levine in his book, “Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards....
by Dan Eason
 

 
 
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5 Secrets you SHOULD keep from buyers when selling your home

As a Professional Home Stager, home staging consulting is something I do for clients on a regular basis.  In recent weeks I have been reminded that there really are some secrets sellers should be keeping from buyers whil...
by Karen Otto
 

 



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