Selling Smart

August 13, 2012

Sex Sells!


Did I catch your attention? Sex today is used to market just about everything and anything not remotely connected to sex – but it works. Real estate staging does for houses what sexy ads do for marketing – it sells!

In today’s competitive real estate market you cannot afford to gamble with your equity by not staging.  Sure, I have heard all the reasons why you think you don’t need to stage, and you can probably think of some I might not have heard….however the questions to ask your self are:

1)       Do you really want to sell your property?

2)       Do you want to sell in the shortest amount of time (vs. an indefinite time with poor results)?

3)       Do you want to secure the most amount of equity possible when the sale goes through?

If you answered YES, YES and YES! then staging is what you need to do.

Here are ten facts which may help make your decision easier.


1)       Everything counts!  That means everything you do or don’t do, to ready your property will make or break the sale

2)       78% of sellers today are willingly investing up to $5000 and often more to make their property move in ready

3)       More than 63% of buyers today say they are willing to pay more money for a move in ready property (read: we don’t have time or money to do the work)

4)       93% of buyers today look at property on the internet first to create a list of “Must See” listings. What that means is to be considered, the photos your agent puts on site must sizzle – staging by a professional who knows how to stage the shot is crucial

5)       Decisions to buy are made emotionally and then supported intellectually. First impressions – good or bad – are made in the blink of an eye

6)       A recent survey showed, in the opinion of 1000 real estate professionals, that the projected ROI for staging to be as high as 589%

7)       Staging is an umbrella word for three definite steps: Consultation, Work and Showcasing

8)       Work means fixing and upgrading the condition of the property

9)       Everything counts! That means anything you decide not to fix, clean, upgrade could be the reason your property is on the market longer and or sells at less than what you expected

10)   Once you decide to move, divest your emotional connections to the place and accept objective advice from a professional who has the credential to help market your biggest asset.



About the Author

Christine Rae
Christine Rae
Christine Rae, founder and president of the Certified Staging Professionals (CSP) International™ Business Training Academy, is well-known and well-respected for her work in the Redesign and Staging industry and as an international trainer. Her passion for staging and decor, her desire to help people and her talent for training are reflected in the success of the Academy. Christine's dedication to excellence has developed CSP® into an international success and into more than just a training facility - the CSP® Academy is also a resource centre and a support network.

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